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BayCEER - Bayreuth Center of Ecology and Environmental Research

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The Canvas of Change: Creative Marketing for Behaviour Change, Sustainability and Social Good

Presenting person: Dr. Wiebke Finkler, Department of Marketing, University of Otago (Homepage)
Th. 2024-04-18 (17:00-18:00), H6, Geo

How can we use marketing for behaviour change communication campaigns merging science communication, visual storytelling and strategic marketing?

In my talk I will give a brief overview of some of my cross-disciplinary projects, like sustainable tourism management - whale watching and polar tourism - as well as the use of new technologies, for example virtual reality 360 ° nature for wellbeing.

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