The Canvas of Change: Creative Marketing for Behaviour Change, Sustainability and Social Good

How can we use marketing for behaviour change communication campaigns merging science communication, visual storytelling and strategic marketing?

In my talk I will give a brief overview of some of my cross-disciplinary projects, like sustainable tourism management - whale watching and polar tourism - as well as the use of new technologies, for example virtual reality 360 ° nature for wellbeing.

• BayCEER Kolloquium Dr. Wiebke Finkler